How to Make a Killer App Icon
Over the past few years in the App Store, I’ve had apps that have varied from extremely poor performance to chart topping performance with millions of downloads. One of the key factor’s to an app’s success is the app icon. There are several attributes that I have found generally lead to more downloads. I will also show you how to find the best icon designers in the world. This is the Part 2 of a 3 part series on how to optimize your app store presence. You can also check out how to write a good App Store description.
Icon Styles
I believe the best way to learn is by example, so I will start this post by showing you some of the best icons in the App Store.
Games
These 3 icons are from some of the highest grossing games in the App Store. As of this posting, Candy Crush is #1, Clash of Clans is #2, and Game of War is #4.
An interesting thing to note about Candy Crush and Clash of Clans is that they both have an icon border and have a 3 dimensional component where the subject of the icon overlaps the border. This really causes the icon to pop out and get more attention. The other important thing to notice is that the subject of the icon is huge and occupies most of the icon.
What is interesting about Clash of Clans and Game of War is that [...]
Recent Comments